If we are talking about High Definition, then we know that every single detail counts; there is no room for error because the camera reads absolutely everything.

This is why Creativision LA was selected to design and build the Exercise TV "Star Trainers" set.  Once our client told us that that their vision was to reflect the Propel Fitness Water brand (which was among the major product sponsors), we knew exactly what they were looking for: clean, crisp, modern. They wanted to display large photos of the trainers, which we recommended be black and white to pose a stark contrast to the bright, glowing set and create a gallery-esque feeling.

Creativision LA selected every detail down to the vinyl logo that we applied to the flooring. We built large steel frames and wrapped them in a high-end lighting/projection fabric that was lit from behind with color gels. In addition, we selected the white mar light flooring for a unique, glossy and almost icy appearance. The producer of the shoot, the president of Exercise TV, the marketing director for Propel and also the marketing director for New Balance (another product sponsor) were thrilled with the end results and of course, so were we.